Introduced in Kuwait in 1972, Mitsubishi Motors is today one of the biggest success stories of the region. Not only does the brand boast of the second-highest market share in Kuwait, but the Group also has the highest market share for Mitsubishi in the MENA region overall.
The modern flagship showroom of Mitsubishi is located in Al Rai, while additional new and used car showrooms are located in prime locations across Kuwait. The complete range of Mitsubishi vehicles, from small to medium sedans, SUVs, SPVs as well as commercial vehicles such as pickups and mini buses are available through the showrooms.
Al Mulla Group also offers specialized teams of professional sales staff to cater to different customer requirements. The retail team serves walk-in customers in the retail showrooms, while the fleet team is dedicated to offering fleet solutions for corporate and business entities. In addition, a wholesale team focuses solely on government and quasi-government projects and tenders.
In 2010, Al Mulla Group entered the Egypt market by winning the exclusive distribution rights for Mitsubishi Motors. The project was a joint venture with Kuwait’s Al Kharafi Group, and Diamond Motors Company (DMC) managed to successfully reintroduce the Mitsubishi Motors brand to the Egyptian market after a difficult period.
In the decade since, DMC has garnered a market share that has steadily continued to grow at double digits, with the addition of new facilities across the country. DMC has also successfully created a strong dealer and service network to represent Mitsubishi Motors in every city in Egypt, ensuring close and easy reach for customers.
Mitsubishi Motors - Kuwait
Al Rai Industrial Area - Fourth Ring Road, Block 1, Street 10, Plot 1155
Tel: +965 22250888