Al Mulla Automobiles Company and Mercedes-Benz Cars Middle East inaugurate Mercedes-Benz Kuwait's showroom operations

12 February 2019

Kuwait: Al Mulla Automobiles, the authorized general distributor of Mercedes-Benz in Kuwait, and Mercedes-Benz Cars Middle East officially inaugurated Mercedes-Benz Kuwait’s show-room operation in its new facility in Alrai. The event was hosted by Mr. Talal Anwar Al Mulla, CEO of Al Mulla Group, and Mr. Mark De Haes, President and CEO, Mercedes-Benz Cars Middle East, in the pres-ence of the Board and Senior Management of Al Mulla Group, management of Mercedes-Benz, and the media.


Speaking during the ceremony, Mr. Talal Anwar Al Mulla said: “We are delighted to have our esteemed guests at this historic event. Since we formed this partnership with Mercedes-Benz, we have worked diligently to ensure all customers in Kuwait receive nothing but the best. I am extremely proud of the progress made so far. The opening of this state-of-the-art showroom reflects our commitment to top-quality services and products.”


“We are one of the first to adopt Daimler’s MAR2020 showroom concept in the design of this facility. We look forward to adding more facilities in the near future, delivering on our commitment to custom-ers, and growing Mercedes-Benz’s presence in the Kuwaiti market,” Mr. Al Mulla added.


Commenting on the opening of the new showroom, Mr. Mark De Haes, President and CEO of Mercedes-Benz Cars Middle East said: “We are committed to offering a revolutionary experience to our customers in Kuwait and in the region. By using state-of-the-art digital services, The MAR2020 showroom has been designed to reshape the entire customer journey, from visiting the showroom to purchasing a vehicle of their preference. A new, and modern lobby area combines the best of digital technology with on-the-ground technical support to ensure a more streamlined experience for the customer. Our new partnership with Al Mulla Group has been instrumental in bringing this showroom to life and we look forward to the Al Rai facility becoming a benchmark for customer experience in Kuwait and across the region.”


After the opening ceremony, Mr. Talal Al Mulla accompanied the Mercedes-Benz delegates on a tour of the facility, highlighting the technically advanced and modern showroom in addition to showcasing the service center and car delivery areas. The tour also included a visit of Mercedes-Benz Kuwait’s Shuwaikh service centers and spare parts facilities, in which they were briefed about their and their operational capacities and important role in ensuring that customers receive the best service possible.


The new showroom offers an interactive brand and product experience. Customers can find out about the brand and its services and the vehicle range via digital interactions or conversations with the show-room personnel. A lounge and bistro top off the brand experience.


The new showroom concept brings the Mercedes-Benz brand to life in a relaxed and informal atmos-phere. A characteristic element is the use of interactive digital technology, which provides visitors with a consistent premium brand experience. Visitors are able to experience the brand interactively: they can use digital touch tables, for example, to configure the car they want. Product presentations and visualizations can also be displayed on floor-to-ceiling LED screens.


A team of Product Experts is always on hand to deal with questions about the technical aspects and to provide practical advice on how to make full use of all the vehicle's features.


The Mercedes-Benz Kuwait Al Rai showroom aims to provide an exceptional experience to its guests and customers from the moment they enter the showroom until they drive away in their new Mercedes-Benz vehicle.


The showroom also showcases an AMG performance center where high performance AMG vehicles are on display. The facility offers a “one-stop shop” for the brand’s owners for their sales and fully integrated after-sales services.


Al Mulla Automobiles Company is aiming to expand on its current available locations by providing a wider network of facilities and a variety of new services to its clients in the near future.


For more information and queries related to Mercedes-Benz Kuwait passenger cars and vehicles, please contact customer service on 1-887-888, follow it on Instagram @mercedesbenzkuwait, or visit the website

  •   Al Mulla Group Head Office,
         Free Trade Zone, Shuwaikh,
  •      Mailing address
         P.O. Box 177, Safat, 13002, Kuwait
  •   +965 2225 0888
  •   +965 2225 0880

About Al Mulla Group

Al Mulla Group is one of the largest diversified privately held business groups headquartered in Kuwait, driven by over 15,000 people from more than 35 countries, having affiliations with over 40 companies and subsidiaries, and exclusively representing over 200 renowned world-class brands.