Kuwait: Al Mulla Automobiles, the authorized distributor of Mercedes-Benz in Kuwait, opened the Mercedes-Benz Commercial Vehicles Showroom at Al-Ahmadi. The launch of the new generation of heavy Mercedes-Benz trucks from the ACTROS and AROCS models also took place.
The opening ceremony was hosted by Mr. Talal Anwar Al Mulla, Chief Executive Officer of Al Mulla Group and Mr. Kay-Wolf Alden, President & CEO of Mercedes-Benz Commercial Vehicles - Middle East & North Africa, in the presence of Al Mulla Group's Board of Directors, the management of Mercedes-Benz Commercial Vehicles Middle East and the German Ambassador to Kuwait Mr. Karl Bergner
The event highlighted the advanced specifications of Mercedes-Benz trucks that make it the most efficient in its class, as well as its distinctive designs that feature the latest generation of trucks. The event also included a tour in the premises to present the facilities and the services provided.
In his welcoming speech Mr. Talal Anwar Al Mulla greeted the guests: "We are delighted to see this opening today in the presence of our guests. It is a very significant event to start our partnership with the opening of this showroom and the launching of the new generation of Mercedes-Benz heavy trucks for the first time in Kuwait. Our aim is to meet the market’s requirements and to deliver the best products with the highest level of customer service."
Kay-Wolf Alhden, President & CEO of Mercedes-Benz Commercial Vehicles Middle East stated: "We are committed to provide a new and unique experience to our customers in Kuwait and we are pleased to see that the new showroom is designed to give our customers a unique experience from the moment they enter the showroom till the moment they buy the truck, van or bus they need."
During the ceremony, the new generation of Mercedes-Benz, Actros and Arocs heavy duty trucks, were also presented. These new trucks, which are assembled at the world's largest trucking factory in the Wirth area of Germany, add a new dimension of efficiency and strength, as they were developed specifically for extreme weather conditions in the Middle East and with specifications that make them bear the most difficult operating requirements.
"The Mercedes-Benz, Actros and Arocs trucks have proven to be highly efficient and durable, making it a favorite for many customers around the world," said Marc Legeay, General Manager Mercedes-Benz Trucks Middle East & North Africa.
Tested extensively around the world, on both surfaced roads and in the most challenging terrain, these vehicles are a perfect platform for heavy-duty applications. Testing included a total of more than 6 million kilometres of endurance runs performed by the Mercedes-Benz Trucks Testing Centre based in Abu Dhabi, United Arab Emirates.
Distinctive new cabs boast high material quality and perfect ergonomics, while operation is easy and comfortable. Both Actros and Arocs impress with their highly sophisticated and reliable single source drive train. New resilient, powerful and efficient engines are available in Power Shift 3 automated gearbox equipped as standard, the Actros and Arocs achieve highest levels of fuel-efficiency, contributing to the profitability of the fleet operators.
The all-new Actros is made for long-distance haulage as well as heavy-duty distribution haulage. It is available with up to 22 different cab variants and comes in steel or air-suspended versions. For tough operations, the Actros is available with a heavy-duty 15.6l engine and the 16-speed Mercedes Power Shift 3 automated gearbox.
The impressive new Arocs is there for when exceptional robustness is required – be it on construction sites or away from surfaced roads. The extremely resilient Arocs can work under the toughest off-road conditions, far from any highway. The Arocs is available as Chassis-, Mixer-, Tipper- and all-wheel-drive variants – from 4x2 to 8x8 configurations with Gross Combination Weights (GCW) of up to 250 tons.
As a highlight, the new Actros and Arocs set a new benchmark when it comes to safety and assistance systems, supporting the driver and saving lives. The most impressive safety feature is the optional available Active Brake Assist 4: this radar-based emergency braking system initiates maximum full-stop braking ahead of moving and stationary obstacles if necessary and can therefore save lives. It also warns the driver of any potential collision with pedestrians, triggering partial braking at the same time.
Al Mulla Automobiles Company aims to provide a wide network of facilities and a variety of new services to its customers in the near future, while ensuring the best service and commitment to international quality standards.
For more information and inquiries about Mercedes-Benz Commercial Vehicles in Kuwait, please call the customer service center 1-887-888, follow us on Instagram @mercedesbenzkuwaitcv, or visit the website www.kuwait.trucks.mercedesbenzmena.com.
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