Al Mulla Group, a leading diversified privately held business group established in the State of Kuwait in 1938, is proud to announce the signing of a strategic distribution agreement between its subsidiary, Al Mulla Electronics, and LGE Gulf Electronics to distribute, market, and support LG's Consumer Electronics, Business Solutions, and Commercial Air Conditioning portfolios in Kuwait. The agreement marks a significant step in strengthening LG's relationship with consumers and business customers across Kuwait.

Building on a shared history of market excellence and innovation, this agreement will enable Al Mulla to leverage its extensive local market expertise to deliver an unparalleled retail experience. The agreement encompasses the full spectrum of LG’s world-class product portfolio, including cutting-edge home appliances, advanced home electronics, and comprehensive air conditioning solutions, as well as a wide range of business solutions to exceed discerning consumers’ expectations.

The announcement was made during an official signing ceremony held at the headquarters of Al Mulla Group in Kuwait, which was attended by the Board Member and CEO of Al Mulla Group, Mr. Talal A. Al Mulla, who was accompanied by the CEO of LG Electronics Middle East & Africa, Mr. Phil Won Jung. The ceremony was also attended by Mr. Young Hak Jeong, Managing Director, LG Electronics Gulf; Mr. Elie Zoghb, Managing Director, Rental & Leasing and Trading & Manufacturing at Al Mulla Group; and several other senior management representatives from both companies.

Commenting on this strategic collaboration, Mr. Talal A. Al Mulla, Board Member and CEO of Al Mulla Group, said:

“We are delighted today to announce our agreement with LG, a brand that resonates with quality and innovation globally. This agreement represents a powerful synergy between our heritage and market leadership and LG’s legacy of technological excellence. By bringing this relationship to fruition, we are reinforcing our commitment to the Kuwaiti market. Our goal is to provide customers with professionally tailored business and consumer solutions that uphold our Group’s core values of professionalism, innovation, and excellence. We look forward to delivering a superior retail journey that sets a new benchmark in the electronics sector.”

On his part, Mr. Young Hak Jeong, Managing Director, LG Electronics Gulf, said: “Kuwait has long been an important market for LG, and this agreement with Al Mulla Electronics strengthens our relationship with the customers who have trusted our brand for years. Al Mulla Group's local expertise and service culture make it a trusted distributor to bring the full breadth of LG's innovation, from home appliances and entertainment to business and air solutions, closer to homes and businesses across the country."

The agreement covers a wide array of LG Consumer Electronics, including TVs, audio, home appliances, residential air conditioning, monitors and laptops; LG Business Solutions, including commercial displays, digital signage, LED and hospitality solutions; and LG Commercial Air Conditioning, including VRF systems, chillers and building management solutions.

To mark this new chapter, Al Mulla Electronics will inaugurate a new, state-of-the-art brand experience facility in early 2027. This iconic flagship is designed to become the go-to destination for all consumer electronics and business solutions alike, serving as a hub for innovation and providing a unique shopping experience where customers can engage with a wide range of industry-leading products.

Al Mulla Electronics’ new facility is being developed as an integrated customer and operations interface comprising three key components. First, and in departure from traditional electronics showrooms, the LG Experience Center is designed to provide an immersive environment where customers experience LG’s technologies within realistic home and commercial settings. Complementing this is a state-of-the-art service center designed to LG’s global standards to deliver premium after-sales experience, along with a modern office space that will support the company’s commercial and operational teams through a collaborative, efficient working environment. Collectively, these components will establish the hub for Al Mulla Electronics’ operations and customer experience in Kuwait.

LG Electronics – a global leader in consumer electronics and commercial air conditioning solutions – has chosen to partner with Al Mulla Electronics as its authorized distributor in Kuwait. This appointment reflects LG’s confidence in Al Mulla Group’s long-standing reputation, proven track record of building successful long-term partnerships with leading international brands, and unwavering commitment to delivering an exceptional customer experience.

With a heritage spanning nine decades, Al Mulla Group remains dedicated to creating effective, far-reaching solutions that address the evolving needs of the Kuwaiti community. This agreement with LG further underscores the Group’s ongoing mission to identify opportunities which provide better services, innovative products, and best value to its customers.