Al Mulla Automotive, a key vertical of Al Mulla Group and home to world’s leading automotive brands, proudly participated in the Kuwait Auto Show 2026, held at the Kuwait International Fairground from September 21 to 26, 2026. The participation reaffirmed Al Mulla Automotive’s strong presence in Kuwait’s evolving automotive sector and highlighted its commitment to bringing global automotive excellence, innovation, and advanced mobility solutions to customers in Kuwait.

Bringing together four of its leading automotive companies under one unified showcase, Al Mulla Automotive featured Al Mulla Automobiles, the sole distributor of Mercedes-Benz vehicles in Kuwait; Al Mulla Motors, the sole authorized distributor of Mitsubishi Motors in Kuwait; Al Mulla Auto, the sole authorized distributor of SOUEAST in Kuwait; and Al Mulla & Behbehani Motor Co., the sole authorized distributor of Jeep in Kuwait. Together, the four entities presented an extensive selection of the latest models, technologies, and mobility solutions, offering visitors an opportunity to explore the evolving automotive landscape and engage directly with brand specialists.

Celebrating 85 years of heritage, capability, innovation, and evolution, Jeep made a significant impact at the show with the launch of the new Grand Cherokee and Grand Wagoneer, which served as the centerpiece of its participation. The new models combine sophisticated design, premium craftsmanship, advanced technology, and Jeep’s renowned capability, reinforcing the brand’s position across the premium SUV segment. The Jeep showcase was further complemented by special editions of the iconic Wrangler, including the Moab 392 and WhiteCap, offering visitors a distinctive expression of Jeep’s legendary heritage and spirit of adventure. The showcase also featured RAM, highlighting the V8’s return to the RAM 1500 lineup alongside the RAM 1500 Rebel and RHO, while the Dodge Durango brought V8 performance and three-row versatility to the display.

SOUEAST further strengthened its presence in the Kuwaiti market by unveiling the new petrol-powered S08, which took center stage alongside the S08DM plug-in hybrid. Expanding the S08 family with a seven-seat SUV, the new model is designed to meet modern family needs, combining distinctive exterior styling, a spacious and contemporary interior, advanced technology, comfort, and comprehensive safety features. The showcase reflected SOUEAST’s continued focus on delivering versatile, sophisticated, and practical mobility solutions for customers in Kuwait.

Mitsubishi Motors presented a comprehensive portfolio comprising the XFORCE, Destinator, Outlander, Xpander, and Eclipse Cross. The lineup demonstrated the brand’s broad approach to meeting diverse customer needs through vehicles that combine functionality, versatility, distinctive design, and advanced technology.

Mercedes-Benz showcased a selection of its latest AMG models, reflecting the brand’s longstanding commitment to luxury, innovation, sophisticated design, and engineering excellence. Leading the display was the Mercedes-AMG GT Black Series, the top of the line among AMG vehicles, alongside the newest arrivals and the finest of the Mercedes-Benz range. The vehicles on display included: Mercedes-AMG GT Black Series, Mercedes-AMG G 63, Mercedes-AMG CLE 53 4MATIC+ Coupé, Mercedes-AMG GLE 53 4MATIC+ Coupé, Mercedes-Benz CLA 200, E 200 Sedan, GLC 200 4MATIC Coupé and GLC 200 4MATIC. Visitors were given the opportunity to experience the distinctive character of Mercedes-Benz vehicles and explore the advanced technologies and features that continue to define the brand.

Al Mulla Group’s participation in the Kuwait Auto Show 2026 reflects its continued commitment to advancing Kuwait’s automotive sector and delivering world-class mobility solutions to customers. Bringing together four leading automotive businesses and a distinguished portfolio of international brands, the Group showcased the strength and breadth of its automotive operations, while reaffirming its commitment to innovation, customer excellence, and sustainable long-term value creation.