Maseelah Trading Company, MTC – (Al Mulla Motors), a member of Al Mulla Group and the sole authorized distributor of Mitsubishi vehicles in Kuwait since 1972, is thrilled to announce that it has been honored with the “Distributor of the Year” Award - 2025 in the Middle East and Africa (MEA) for the third time from Mitsubishi Motors Corporation (MMC). In addition, Al Mulla Group claimed 9 other prestigious accolades, divided between Al Mulla Motors in Kuwait and Diamond Motors in Egypt, for a total of 10 exceptional meritorious awards announced at the recent awards presentation ceremony.

The awards were announced at Mitsubishi Motors Middle East and Africa's Annual Business Excellence Program, a professional initiative designed to drive excellence among Mitsubishi Motors MEA distributors across the region. This comprehensive program evaluates performance in key business areas, including sales, marketing, product, customer experience, and after-sales. Through a rigorous competition, the program recognizes and celebrates the outstanding contributions of individual distributor partners, highlighting their crucial role in Mitsubishi Motors' regional success.

Commenting on this outstanding achievement, the Board Member and Chief Executive Officer of Al Mulla Group, Mr. Talal A. Al Mulla said, “We are honored by this remarkable recognition by the Mitsubishi Motors Corporation (MMC) of our dedication to excellence and commitment to outstanding and unparalleled customer service experience in the region. Our strategic partnership with MMC over the past more than half a century has always been driven by our mutual adherence to the core values of the business, and together we aim to take the reputation of the Mitsubishi brand to new heights of excellence and remarkable performance.” He added, “These recent awards are a mere reflection of our unique model of operation at Al Mulla Group, which is built on core values of Innovation, Excellence, and Professionalism; three characteristics that have always been synonymous with Al Mulla's reputation since its establishment in 1938.”

In addition to the Distributor of the Year 2025 Award, which is presented to the distributor with the highest cumulative score in Sales and Marketing & After Sales, Al Mulla Motors was honored with several other prestigious awards, including:

1. Best in Sales & Marketing Award

2. Best in Aftersales Award

3. Leadership Award in Aftersales

4. Best in Sales Award

5. Platinum Excellence Award in Sales and Marketing

6. Platinum Excellence Award in Aftersales

These awards underscore Al Mulla Motor’s relentless pursuit of excellence, professionalism, and outstanding performance, driving ongoing success and the highest levels of customer satisfaction.

Meanwhile, Diamond Motors Company (DMC- Mitsubishi Motors Egypt), a wholly - owned subsidiary of Al Mulla Group, and the sole authorized distributor of Mitsubishi vehicles in Egypt, also claimed similar meritorious awards, including:

1. Platinum Excellence Award in Sales and Marketing

2. Gold Excellence Award in Aftersales

3. Best in Marketing Award

To recognize these exceptional wins, Al Mulla Group held a special celebration at its Headquarters in Shuwaikh to honor the achievements of the winning teams, which was attended by the Board Member and Chief Executive Officer of Al Mulla Group, Mr. Talal A. Al Mulla, accompanied by Mr. Imad Flayhan, the Managing Director of Automotive, and Mr. Hisham Fakih, the Regional Director of Automotive at Al Mulla Group, as well as other senior members of the management teams at Al Mulla Motors and Diamond Motors, who joined the event via a teleconference call.